ali had asked me if i was up to traveling to connecticut for her and levi’s upcoming wedding (psh, of course i was) and it turned out to be a two-part celebration that i couldn’t have been happier to be a part of. it was a blessing in disguise; the ceremony held in brooklyn gave an awesome opportunity to shoot in dumbo. with balloons, a carousel and a beautiful couple, you can’t go wrong.
in connecticut, my husband and i made a weekend out of hartford. we also had the pleasure of meeting photographer ryon odneal (ryono photo) who was equally amazing professionally as he was exciting. in short, we loved this wedding!
today is a consumer’s dream; we all need the latest gadget, the trendiest look, the fastest _______ and the most elaborate _______. we have (literally) thousands of options at our fingertips. so what makes us choose?
what makes a company - great?
“well, it has to sell a great product.” i remember this from when i was a little girl selling lemonade out on the front lawn. do i use crystal light? or do i buy real lemons?
the opportunity to create this video fell into my lap. at the time i was asked to do it, i was concerned about the lighting, which lens i was going to use, (i mean, really. what shutter speed should i be set to?!) and figuring out what questions should be asked for the interview portion. i didn’t realize what a great company, product, life, energy - people - i was about to get a glimpse into.
one of the first questions the girls were asked was, “working for lululemon, what do you love most about your day?” i had the rest of the employees stay a few rooms away so there was no noise to interfere with the audio. none of the girls could hear what the others’ replies were. yet EACH response was in correlation to getting to work with their teammates.
for them, the factor that makes their company great is the real lemons.